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Keeki Pure & Simple Minimum Advertised Pricing Policy

Effective September 1, 2013

Keeki Pure & Simple has adopted this Minimum Advertised Pricing (MAP) policy to ensure its reputation with consumers for high quality products, to support a mutually beneficial cost/price structure with its resellers and to maintain a level playing field for all resellers, regardless of size and purchasing power.


This MAP policy applies to all resellers of Keeki Pure & Simple brand products who are selling online, in physical retail store outlets, or in professional offices/clinics, to end consumers of the product. A reseller's choice to sell any Keeki Pure & Simple brand products constitutes acceptance of this policy in full, without confirmation, written or verbal, by reseller of their acceptance.

This policy applies to all Keeki Pure & Simple brand products, including but not limited to nail polish, nail polish remover, cuticle rejuvenator, body lotion, sunscreen, lip balm and Shimmer Sticks.

This policy applies to list or advertised prices and not the prices at which Keeki Pure & Simple brand products are actually sold by resellers.

Resellers may advertise the products at or above the minimum advertised price. The minimum advertised price for Keeki Pure & Simple brand products is 20% lower than the published MSRPs (retail prices) listed on the website.

Advertising includes, but it not limited to Pay-Per-Click advertising, search engine optimization, email campaigns, online display advertising, social media marketing, shopping feed and comparison shopping engine advertising, affiliate marketing, print advertising, radio advertising, TV advertising, catalogs, direct mail marketing, couponing and rebates.

Keeki Pure & Simple reserves the right to change these prices, without written notice to resellers. Keeki Pure & Simple may, at its sole discretion, periodically run or approve promotions that include special pricing. Such special pricing may be advertised by resellers during the approved promotional period only. All such promotions must be approved in writing by Keeki Pure & Simple.

Keeki Pure & Simple also reserves the right to periodically change the terms of this policy. Keeki Pure & Simple employees, salespeople and distributors are not authorized to modify or grant exceptions to this policy.

Policy Violations

In the event of any violation of this policy by a reseller, Keeki Pure & Simple may choose to cease supplying the Keeki Pure & Simple brand products to that reseller and/or its distributors without written notice. Further, a violation of the policy will result in nullification of any promotional support agreements between Keeki Pure & Simple and the violating reseller.


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