If you're a mom, what do you do when the non-toxic, organic cosmetics you're looking to buy for your children don't seem to exist?

If you're Natalie Bauss and Katy Scheffler, two West Michigan moms, friends, and entrepreneurs, you create Keeki Pure and Simple products and start a successful business while you're at it.

Keeki Pure and Simple is the brainchild of Bauss, 40, who lives with her family on an organic farm in Ada, and Scheffler, 39, a Rockford mother of three. The two were introduced by a mutual friend who thought their entrepreneurial aspirations might mesh.

Bauss, a California native with 20 years experience as an esthetician and a background in international sales and marketing, had been checking out reference works from the library and conducting exhaustive Internet searches in her quest to make wholesome products for her own friends and family. "I started out creating recipes in my kitchen from things we'd grown on the farm, just experimenting," she says.

Scheffler, an intern architect by trade, was reading labels at the health-food store in her efforts to find products that would be compatible with her daughter's need to be gluten-free. "I live in suburbia and I'm trying to get a handle on this whole organic lifestyle trend just like other moms. When I realized what I was looking for wasn't out there, I wanted to change that," she says.

**Photos by Brian Kelly - All Rights Reserved